Effective Storytelling for your Business
9 January, 09.30am-12.30pm
Online
Join us for a FREE session on the power of storytelling in business. Discover practical ideas to inspire action and elevate your business narrative.
We’ll explore top storytelling tools and techniques, including:
- Film
- Animation
- Podcasting
- Copywriting
- Infographics
By the end, you’ll gain insights to boost your storytelling skills and enhance social media and marketing engagement.
Who should attend?
- Business owners new to social media.
- Employees looking to optimize storytelling for their business.
- Small business marketers managing social media.
Don’t miss this chance to unlock storytelling’s potential for your business!
AccessAble
Tuesday 14th January 2025- 2pm to 3pm
Tuesday 11th February 2025- 2pm – 3pm
Tuesday 11th March 2025- 2pm – 3pm
Online – Microsoft Teams
Join this short webinar to find out how you can open the door to more visitors with a professionally surveyed Detailed Access Guide for your venue from just £1.
VisitEngland is working in partnership with AccessAble to enable businesses and venues to provide quality assured accessibility information. Participating venues will receive both a Detailed Access Guide for visitors and customers, alongside a confidential Accessibility Improvement Report with handy tips on how accessibility can be improved in the future. Detailed Access Guides are published on www.AccessAble.co.uk, used by over 6 million people each year. In collaboration with VisitEngland, AccessAble is offering a range of discounts to English tourism businesses, so you can get involved. For small venues cost start at just £1 plus VAT.
Unlock Your Business Potential with a One-Page Marketing Plan
Tue, Jan 14 • 9:30 AM
Louis Pearlman Centre, Hull
Marketing can often feel like a daunting maze of decisions: What platforms should you focus on? How do you stand out in your industry? What should you prioritize to get the best return on investment?
Our workshop simplifies this process by teaching you how to create a one-page marketing plan that is both actionable and impactful. You’ll leave with a clear strategy and practical tools that you can start using immediately to grow your business.
This isn’t your typical lecture-style workshop. It’s highly interactive, with group activities, brainstorming sessions, and opportunities to work on your actual business challenges. By the end of the session, you’ll have a tangible one-page marketing plan and the confidence to execute it.
Winning More Work Through Tenders
14 January 2025, 9.30am – 12.00pm
ergo Business Centre, Bridgehead Business Park, Meadow Road, HESSLE
More Work through Tenders workshop to learn how to prepare and succeed!
Who is it for?
Businesses wanting to boost their contract win rate through better bidding strategies.
What you’ll gain:
This interactive workshop, led by bid specialists Nigel Denison and Kate Skillman of Gimlet Associates, will help you master tendering with practical insights and actionable strategies.
Workshop Highlights:
Session 1: Foundations for Success
- Introduction to tenders and proposals
- Discovering opportunities (platforms and portals)
- Choosing the right opportunities for your business
- Getting bid-ready and understanding tender requirements
- Making bid/no-bid decisions
- Crafting high-quality submissions
Session 2: Crafting a Winning Bid
- Effective bid writing and evaluation schemes
- Principles for high-quality responses
- Deconstructing questions and providing strong evidence
- Preparing standout answers and case studies
Plus, enjoy coffee and networking and interactive Q&A sessions to enhance your learning experience.
Take your bidding to the next level – sign up today!
Dealing with Social Value and Sustainability Questions
21 January 2025, 10.00am-11.15am
Online
Boost Your Tender Success with Social Value & Sustainability Strategies
Struggling to secure contracts or outbid competitors? Social value and sustainability now account for 10%+ of tender scores—make them your strength!
Join our 1-hour online workshop to master these critical areas and improve your bid results.
What You’ll Learn:
- Align with buyer priorities: Understand social value requirements.
- Strengthen your strategy: Embed social value and sustainability for better scores.
- Showcase your impact: Craft responses backed by evidence, policies, and case studies.
- Practical tips: Develop policies to support winning bids.
Camera on” participation required.
Who Should Attend: Business leaders/employees with tender experience.
Develop a Strategic Growth Action Plan for your Business
Wednesday 22 January, 09.30am – 12.30pm
Wednesday 29 January, 09.30am – 12.30pm
ONLINE
Unsure how to grow your business? Could a focused growth plan make a difference?
Join our 2-part strategy planning workshop (3 hours each) to uncover growth opportunities and pinpoint areas for improvement, helping you take your business to the next level.
Workshop Objectives:
- Develop a customized strategy aligned with your goals.
- Assess your business’s position and identify growth opportunities.
- Set clear short- and long-term goals.
What You’ll Achieve:
Begin creating your Strategic Growth Action Plan, including:
- Analysis: SWOT, goals, barriers, and opportunities.
- Objectives: Specific, measurable targets for sales, marketing, people, operations, finance, and technology.
Key Details:
- Limited to 10 businesses, with up to 2 participants per business.
- Commitment required for both sessions.
Using LinkedIn as a Business
23 January 2025, 1.15pm-4.15pm
Online
Maximize Your LinkedIn Impact with Our Free Workshop
Take a deeper dive into LinkedIn with practical tips and advice tailored for businesses. Designed for those with prior social media experience, this engaging workshop will help you harness LinkedIn’s full potential.
What You’ll Learn:
- Latest trends and insights shaping LinkedIn.
- LinkedIn’s unique role in professional and business networking.
- Optimizing LinkedIn Ads to effectively reach your target audience.
Who Should Attend:
- Intermediate users: Business owners or employees already using LinkedIn to market products/services.
- Perfect for those looking to enhance their marketing strategy and company visibility.
(Attending our “LinkedIn for Beginners” workshop is helpful but not required.)
One to One Advice Session: Solving your Employee and People Issues
Thursday 30 January – RaisE Business Centre, Tom Pudding Way, Goole
Thursday 6 February – ergo Business Centre, Bridgehead Business Park, Hessle
Tuesday 18 March – Bridlington Business Centre, Bessingby Way, Bridlington
Solve Your HR and Employment Challenges with Expert Support
Facing employee or workplace challenges? Access free, tailored one-to-one HR sessions designed for SMEs in Hull and East Yorkshire. Delivered by Dynamic People Solutions, these fully-funded sessions (worth £120) provide practical solutions to your people-related issues.
Why Book a 1-to-1 HR Session?
Get actionable advice from experienced HR consultants on:
- Employment Law: Navigate legal obligations, including the Employment Rights Bill and sexual harassment duties.
- Employee Relations: Resolve sickness, performance, or disciplinary concerns.
- Recruitment: Improve your hiring and onboarding processes.
- Workplace Wellbeing: Build a supportive, productive environment.
- Tailored Solutions: Address specific challenges unique to your business.
To Book: Call 01482 391622 or Email [email protected]
These sessions are perfect for SME owners/managers seeking expert guidance. Book now and take the first step toward resolving your HR challenges!
How to Grow Your Sales Without Spending a Penny
Thu, Jan 30 • 9:30 AM
Louis Pearlman Centre, Hull
Small business owners know every penny counts. With big dreams and limited resources, growing sales can feel challenging. What if you could boost revenue without added expenses? That’s the goal of our upcoming workshop, How to Grow Your Sales in a Small Business for Free.
Perfect for beginners or those seeking a fresh approach, this session is packed with actionable tips to transform your business. Learn to leverage social media, maximize your network, and use free digital tools to attract and retain customers—all without spending extra.
Join Simon Shepherd of Client Marketing for a focused morning session and gain the skills to grow your sales confidently and cost-effectively.
Unlock Your Business Potential: A Beginner’s Guide to Social Media
Tue, Feb 11 • 9:30 AM
Louis Pearlman Centre, Hull
Are you a small business owner struggling with social media or unsure where to start? Our Beginner’s Guide to Social Media Workshop is here to help!
In this half-day session, designed for small businesses, you’ll gain the tools and confidence to connect with your audience, boost brand awareness, and grow your business using platforms like Facebook, Instagram, and LinkedIn.
Social media isn’t just for fun—it’s a powerful way to reach new customers, build relationships, and drive sales. With billions of users, the potential is immense.
Join Simon Shepherd of Client Marketing for practical strategies and step-by-step guidance to simplify your social media journey.
A Half-Day Workshop to Get on Google’s First Page
Thu, Feb 27 • 9:30 AM
Louis Pearlman Centre
Did you know 75% of people never scroll past the first page of Google? If your business isn’t there, you’re missing potential customers daily.
SEO (Search Engine Optimization) is the key to boosting your website’s visibility and connecting with your audience when they’re searching for what you offer. Our half-day workshop, How to Be on the First Page of Google, simplifies SEO and provides a clear roadmap to get your business noticed.
Designed for small business owners, this hands-on session will teach you strategies to improve your rankings, drive organic traffic, and grow your credibility and sales. Join Simon Shepherd of Client Marketing and unlock the potential of digital marketing to transform your business.
A First Look At Film
13 March 2025, 12.30pm – 4.30pm
Beverley Enterprise Centre, Beck View Road, Beverley
Master Video Marketing for Social Media
Learn to create effective video content tailored for platforms like YouTube, X, Facebook, Instagram Reels, and TikTok in our FREE workshop—no experience needed!
What You’ll Gain:
- Insights into optimizing video content for different platforms.
- Tips to create engaging videos that reach your target audience.
- Hands-on guidance to produce a “group video” using your smartphone.
Who Should Attend?
- Business owners wanting to use video for social media but unsure where to start.
- Employees managing social media campaigns seeking video content guidance.
Don’t miss this chance to kickstart your video marketing journey!
Revolutionise Your Marketing: Learn How to Use AI in Our Hands
Tue, Mar 18 • 9:30 AM
Louis Pearlman Centre
Ready to elevate your marketing strategy? AI is revolutionizing how businesses connect with customers, offering smarter, faster solutions to common challenges. Our workshop, How to Use AI in Your Marketing, is your chance to stay ahead of the curve.
This interactive session simplifies AI, showing you how to integrate it seamlessly into your marketing efforts. Whether you’re new to AI or refining your approach, you’ll gain practical tools and strategies to:
- Automate repetitive tasks.
- Personalize customer experiences.
- Boost efficiency and ROI.
Discover how AI powers tools like chatbots, automated emails, predictive analytics, and social media management to streamline your marketing and deliver results. Join us to unlock AI’s potential for your business!
Brand Basics for Your Business
26 March 2025, 9.30am – 11.00am
Online
An introductory course designed to clarify the often misunderstood concept of a brand. It’s more than just a logo—it’s about creating a compelling story and visual identity that connects your business with your existing and potential customers, to build loyalty and create new sales.
What You Will Learn:
- Understanding Branding: What does ‘brand’ really mean? Explore the key components that form a brand including narrative and visual elements.
- Visual Elements: Dive into the basics of logos, icons, colours, and fonts. Learn about the importance of accessibility in design and what colours convey.
- Creating a Brand: Get insights on how to develop your own brand. What to look for and what questions to ask when collaborating with professionals (such as designers, marketing agencies or website designers) to bring your vision to life.
- Electrify Brand Clinic: Participate in our exclusive clinic session. Share your current branding efforts and receive tailored advice from our expert panel, including a creative director and branding specialists.
Who Should Attend:
This course is ideal for business owners, marketing professionals, and anyone interested in learning about the foundational aspects of branding. Whether you’re looking to refine your existing brand or starting from scratch, this event will provide valuable insights to help guide your branding journey.
Additional Notes:
This session focuses on the strategic aspects of branding and is not a design workshop. For design-specific needs, we recommend consulting with a professional designer.
Don’t miss this opportunity to learn from branding experts and network with fellow professionals.