The Visit Hull & East Yorkshire (VHEY) Board convened on November 20, 2024, for its scheduled meeting, focusing on key developments, future strategies, and sector challenges.
Progress on Destination Management Strategy
A central topic of discussion was the ongoing implementation of the Destination Management Strategy (2024-2029). The Board reviewed progress against the Action Plan, aimed at enhancing the region’s tourism potential. While the plan presents challenges, the VHEY team continues to work diligently toward its goals. Board members reaffirmed their commitment to supporting these efforts and discussed potential commercial strategies to generate additional income for the strategy’s successful execution. Any future commercial opportunities will be subject to consultation.
Grant to Expand HEY Volunteering
The Board celebrated the success of VHEY’s recent grant application to expand the HEY Volunteering scheme across the East Riding. Members expressed enthusiasm for the initiative and look forward to finalizing plans for the allocation of these funds.
Reflections on REYTAs Success
The remarkable success of the recent Remarkable East Yorkshire Tourism Awards (REYTAs), held at Brid Spa, was another highlight. The Board commended the event, the winners, and the innovative design of the awards. Discussions also covered eligibility criteria and planning for the 2025 REYTAs, aiming to build on this year’s achievements.
Economic Challenges and Advocacy for the Visitor Economy
The Board addressed potential implications of changes outlined in the 2024 budget, particularly concerning employment contracts. While acknowledging the importance of managing public finances responsibly and ensuring fair pay and protections for workers, members voiced concerns about the impact on the Visitor Economy.
The sector, characterized by its labor-intensive operations, faces unique challenges from policy changes such as increases in the minimum wage, national insurance adjustments, and evolving rules on casual contracts. The Board highlighted the disproportionate effects these changes could have on VHEY members, who are already navigating a difficult economic climate.
Commitment to Advocacy
To address these concerns, the Board committed to advocating for its members through multiple channels, including Visit England, local MPs, and relevant trade bodies. The aim is to ensure decision-makers fully understand the unique dynamics of the Visitor Economy and consider them in policy development.
The Board reaffirmed its dedication to supporting the region’s tourism sector and ensuring sustainable growth amidst evolving challenges.